Plata is a crowdfunding platform based in Denmark that specializes in peer-to-peer lending in the personal loans industry. Founded in 2019, its mission is to democratize lending by providing a transparent and accessible platform for individuals to refinance their debt through peer-to-peer transactions. The platform operates primarily in Denmark and is available in Danish, targeting the local market. Plata connects borrowers and lenders, allowing individuals to directly lend money to one another. By cutting out intermediaries such as banks, Plata aims to provide a more efficient and cost-effective lending solution. One notable feature of Plata is its focus on the sharing economy. It encourages individuals to participate in lending and borrowing activities, fostering a sense of community and trust among its users. The platform also emphasizes transparency, ensuring that all loan transactions are conducted fairly and openly. To invest on Plata, a minimum investment of 5,000 EUR is required, providing an opportunity for both personal and corporate investors to participate. However, the advertised return on investment is not specified in the provided information. Overall, Plata offers a unique crowdfunding platform in Denmark, bringing a new level of accessibility and transparency to the personal lending market. By facilitating peer-to-peer loans, Plata aims to empower individuals and provide a different avenue for refinancing debt.