Help Lending is a crowdfunding platform based in Bulgaria, founded in 2015. The platform specializes in P2P lending, specifically for the SME industry. Help Lending aims to provide an alternative to traditional banking by prioritizing the customer's needs and addressing the imbalance between high interest rates for loan borrowers and low returns for investors. The platform is available in English, making it accessible to a broader international audience. Help Lending's website, located at https://helplending.net/, provides all the necessary information for individuals and corporations interested in investing through P2P lending. The minimum investment on Help Lending is 100 EUR, allowing smaller investors to participate. However, the exact advertised return on investments is not specified, giving potential investors the opportunity to explore the available investment opportunities before committing their funds. Help Lending emphasizes transparency, stating that the existing banking system can be unclear and unfair to customers. By offering P2P lending specifically for SMEs, the platform aims to support small businesses and facilitate their growth. Both personal and corporate investors can participate on Help Lending, empowering individuals and companies to make meaningful investments and potentially earn higher returns compared to traditional banking options. Overall, Help Lending provides an alternative crowdfunding platform for P2P lending, focusing on addressing the needs of SMEs and providing fairer conditions for both borrowers and investors.